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YisraelNV · CA · AZ

Reviews

Never Pay for Reviews, Even With a Discount

A coupon for a review breaks Google policy and can break federal law.

Google removes reviews posted because of an incentive, including free or discounted goods or services. The FTC rule in effect since October 21, 2024 bans buying fake reviews and paying for reviews that must be positive or negative.

Ask honestly, ask everyone, and let the reviews be what they are.

Goes deeper in the course: Get Real Reviews Without Breaking the Rules.

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Sources

  1. Google Maps user contributed content policy
  2. Federal Register: FTC rule on consumer reviews and testimonials (2024)
  3. FTC: Consumer Reviews and Testimonials Rule Q and A