Free Google Tips for New Owners
43 short, practical tips. Each one takes minutes, costs little or nothing, and works for a shop, a kitchen or a one-person service.
Reply to Every Review
89 percent of people expect owners to respond. Most owners do not. Easy win.
Verify Your Google Profile First
Do not spend a week on photos before the profile is verified. Verify first.
Add a Real Photo of Your Front Door
Google says an exterior photo helps customers recognize your business when they arrive.
Set Holiday Hours Before the Holiday
Nothing loses a customer faster than a drive to a closed door.
Post on Your Google Profile Weekly
Posts show you are open and active. Old posts get archived after six months.
Do Not Stuff Keywords in Your Business Name
Your Google name must match your sign. Extra words can get your profile in trouble.
Hide Your Home Address
If customers never come to you, do not publish where you live.
Skip the Virtual Office Address
A rented mailbox you do not work from is not eligible for a Google profile.
Give Each Service Its Own Section
One vague "Services" line will not match the searches people actually type.
Add Your Site to Google Search Console
It is free and it shows the exact searches that bring people to you.
Post Photos of Real Work
A real before and after beats any stock photo.
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Get One Lesson a Day, Free
The whole course, then a fresh tip every day after. Short enough to read with your coffee.