Lesson 6 of 9
Show Up When Locals Search
Relevance, distance and prominence. You cannot move your shop, so win on the other two and watch the numbers.
Google ranks local results on relevance, distance and prominence. Distance is fixed. Relevance and prominence are where the work goes.
Relevance: Say What You Actually Do
Name every service you offer on your Google profile, your site and your Yisrael listing. Someone searching "kosher caterer" will not find a page that only says "events."
Prominence: Get Known
Reviews, mentions and links from real local sites all count. Listing on directories like Yisrael, sponsoring a community event and getting a mention from your shul or school newsletter all tell people, and search engines, that you are real.
Measure It
Search Console shows clicks and the searches behind them. Your phone log shows calls. Check both every month. If clicks rise and calls do not, your page is the problem. If neither rises, your profile is.
Your Checklist
Related Tips
Real Numbers From Real Local Businesses
- Google clicks, private investigator, NY, Sep 15 to Oct 12 2025
- 239
- Google clicks, same business, Sep 15 to Oct 12 2026
- 494
- Google clicks, garage door repair, NV, Aug 18 to Sep 14 2026
- 20
- Google clicks, same business, Sep 15 to Oct 12 2026
- 44
- Phone calls, locksmith, NV, Sep 15 to Oct 12 2026
- 252
- Calls answered, same locksmith, same 4 weeks
- 229
Sources
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