Skip to content
YisraelNV · CA · AZ

Lesson 6 of 9

Show Up When Locals Search

Relevance, distance and prominence. You cannot move your shop, so win on the other two and watch the numbers.

Google ranks local results on relevance, distance and prominence. Distance is fixed. Relevance and prominence are where the work goes.

Relevance: Say What You Actually Do

Name every service you offer on your Google profile, your site and your Yisrael listing. Someone searching "kosher caterer" will not find a page that only says "events."

Prominence: Get Known

Reviews, mentions and links from real local sites all count. Listing on directories like Yisrael, sponsoring a community event and getting a mention from your shul or school newsletter all tell people, and search engines, that you are real.

Measure It

Search Console shows clicks and the searches behind them. Your phone log shows calls. Check both every month. If clicks rise and calls do not, your page is the problem. If neither rises, your profile is.

Your Checklist

Related Tips

Real Numbers From Real Local Businesses

Google clicks, private investigator, NY, Sep 15 to Oct 12 2025
239
Google clicks, same business, Sep 15 to Oct 12 2026
494
Google clicks, garage door repair, NV, Aug 18 to Sep 14 2026
20
Google clicks, same business, Sep 15 to Oct 12 2026
44
Phone calls, locksmith, NV, Sep 15 to Oct 12 2026
252
Calls answered, same locksmith, same 4 weeks
229

Sources

  1. Google: Improve your local ranking
  2. Google Search Console Help